Your Best Sales Person Should Tell Your Story
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You know your company has the very best product and/or service in the industry; however, no one seems to know this, but you. In this era of frenzied business competition, how do you make sure people know what you do for your customers? That's easy. Let other people tell the story for you. Of the many forms of advertising and marketing, only one can change how someone "feels" about your company. Only one speaks to people, because it's by a real person.
One of the oldest, and best, forms of advertising is directly from your customers. In short, you need testimonials. Reviews. Recommendations. With these references, you are now the star, instead of simply another player on the field.
There is no doubt that it can be difficult to get great reviews - if you simply sit back and wait for them. While customers may indeed love what you do for them, it's always hard to get someone to submit a great review on their own, and especially if you give them nowhere to do so. Negative reviews seem to be another story. More on those later.
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The truth is you have to ask for reviews. Somewhere you have an email list of people your company deals with. Write a personalized e-mail (no bulk e-mails) to your customers asking for their thoughts on your products/services. When you get a good review back; and you will, simply ask the customer if it would be OK to use their review. Happy customers will likely agree to this, as they already appreciate what you do for them, and probably wouldn't mind influencing others, as well. It's simply human nature to be an influencer. It makes us feel good about our purchasing decision when people act on what we tell them. With permission, use these reviews on your web pages, literature and anywhere people see your company in public.
If you don't have time for this; find someone that does. Much as referrals carry weight for job interviewees, they are essential to your business for the same reason. Each customer interaction is an interview. You are "hired" or "fired" on the purchaser's review of your businesses' "resume." If it's filled with recommendations, chances are good you'll be getting the job.
The beauty of this review system is that it also allows you the chance to correct any problems your company might also have. As much as we dislike getting negative feedback, it is a necessary part of business. Each one, however, should be viewed as an opportunity. If you get a negative review from a customer, and it truly was something that was your fault, and an area you can improve upon; do so. Then communicate the steps taken to your customer. You become a stronger company with every review - be it positive or negative.
Your best customer is also your best sales person, if you ask.
With that said, we would love to hear from you. Please email us and let us know about your experience and what we can do to improve our relationship with you. As stated above, our best sales person is a happy customer.
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Difficult Operations Don't Always Require Complex Solutions!
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Scenario 1
This one was supposed to be an easy tow. However, you get there to find that the car is not only tightly parallel parked between two other cars, but the customer is locked out of the vehicle.
Scenario 2
It's a late-night repo. You need to get this car out of a "blocked" situation quickly and quietly. This is now even more difficult than what you planned for.
Scenario 3
You're staring at one super-expensive antique vehicle. It needs to be safely moved from one side of the storage area to the other. You don't want to start this piece of history, let alone drive it.
Solution
Three situations with one easy solution. Break out the Go Jaks. This lightweight dolly system allows you to move blocked, locked or damaged vehicles into a proper hook-up configuration with tow trucks or car carriers. They also allow you to move an entire vehicle where you need it.
Whether you need a vehicle moved eough to do a proper hook, or completely rotated into a new position, this is your go-to dolly system. You can use just 2 units on the drive wheels to move the car into position to be towed, or you can use four Go Jaks (one each wheel) to move the car into a position anywhere it needs to be moved, with minimal effort, and precise placement.
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